It is always believed that blogging is too expensive and difficult to maintain. Although it’s not a fact. Another misconception is that there is no use for blogs for product selling websites and it is more suitable for websites dealing in services as people purchase intangible things there in terms of service. Any e-commerce site can get benefit from blogging in long term. A blog drives traffic to the website and in turn more sales and profit. What is blogging for E-commerce? What are the benefits of blogging for an E-commerce website in detail? Why does your e-commerce site/online store need a blog? Why is blogging important for your business? Find out here.
Introduction
Table of Contents
What is Blogging
Initially, the blog was used as a personal weblog or journal in which a user could share information, experience, and news about any topic. Information was posted in chronological order and the recent most is posted on top. Nowadays blog is used for personal as well as business use and it is a regularly updated webpage or sometimes website as well.
It has now become an invaluable way to promote your business. It helps in SEO (search engine optimization). Blogs post establish a website/store’s authority and credibility on certain relevant topics.
Why is Blogging Important for your Business
Blogging for your business may create relevant traffic from search engines like google and in turn, leads for your website. It helps to solve user problems and also attracts leads in the awareness stage of the customer journey. It helps brands or authors to become authoritative, trustworthy sources of information as well. Blogging helps to establish a good reputation for your brand as well. Good content compels users/readers to come back again and again to the blog and become loyal to the website/blog.
Top 10 Benefits of Blogging for E-Commerce Website /store
Blogging is important for E-commerce websites. Why does your e-commerce business need a blog? We are discussing each and every aspect of it.
Helps your site to rank your website for relevant keywords
Blogging providers e-commerce sites with a lot of SEO benefits. The proper blog may be written by keeping in mind the relevant keywords that may solve user problems and which have high search volume and low competition.
Since it is not good for product pages to contain text such as which washing machine should I buy for my home? A blog gives an opportunity to engage and give authoritative content to user problems. Nowadays there is a constant increase in search having questions. So blogs can help users to get answers from those blogs.
A blog can be used to generate as much content as necessary
Google prefers websites that are regularly updated. It is important not to spam your readers to gain ranking. Still, one or two posts can be put in a fortnight. Please keep in mind that content has to be well structured, well written, and engaging.
Become an industry leader
Publishing engaging content can make a website or its author authoritative and users may come again and again to read blogs and users may think writer as an industry leader. Also, it provides users industry expert content such as how-to, news, interviews, etc.
Helps with internal and external linking
Blogs provide options for the internal and external links. But one thing that must be kept in mind is that linking should be natural and not the linking /spam. You may provide links to your internal pages/product pages as and when it comes naturally so even users get the option to shift to the main site to get details of the products page and do a purchase. It increases site and page authority.
Expand product descriptions
On product pages times there is a short description only as website owners do not want to give too much information else user/reader may get over engaged in the content itself and forgets to make buying. Also, this area on the product page gives less space/chance to use targeted keywords.
In blogs, you may use this space to compare brands, writing tips, and user guides, compare articles, etc.
A cost-effective way of E-commerce marketing
Here content is not for seasonal only, but forever. You may also keep updating the existing /old content /blog posts as well with relevant content. Blog content can be shared by users across social media and hence creates buzz around the users and you keep getting new users/readers. It provides possibilities of going viral as well.
People read blogs before they buy
Blogs help users/buyers to make purchase decisions. Nowadays people tend to read blogs before they buy. As per recent data published in the Search Engine Journal, 46 percent read blogs to do product investigations.
If users read an informative blog before making a purchase decision, they will feel more confident about the decision. A good nonsales-type blog can create confidence in minds of users.
You can invite guest bloggers/influencers
Guest bloggers and influencers may provide an opportunity to grow your blog audience. Also, the guest bloggers may be used to get the unique perspectives of others as well from someone else area of expertise. Influencers may make a big impact on a blog’s success by endorsing your products /brand through social media.
Build a strong online community
Many blog sites or blog pages have the option of commenting on their blog posts. It also acts as a strong and large online community. It should be ensured that each and every comment is handled properly and provide nice engagement. There may be an option for signing up for a newsletter as well which may prompt to fill email ids and those subscribed email ids may be sent an informative newsletter as well as content update details.
Disclose your big deals on the blog
You can utilize blog posts for disclosing deals, ongoing promotions, etc. There may be some codes for discounts for readers of the blog as well. It may be visible /available on the blog page itself. It may help to get higher conversion rates.
Best blogging practices for your E-commerce store
There is a difference between running a blog and running a successful blog. Here are a few best practices to ensure the success of your blog/blog site
- Quality Content- not the quantity
- Organized content
- Consistent schedule
- Focus on Expertise and not on promotion/sales content
- Hire a professional
You may read complete article on E-commerce best practices here.
Start Writing
As you know all benefits of having a blog for e-commerce. It’s time to get started. Blog writing requires a lot of hard work, and dedication, and its benefits can be taken in the long term. Even if its SEO benefits can be achieved in long term using SEO, it is worth investing in.
Want to explore how blogging can take your e-commerce business to a higher level and how it can benefit users and in turn site visits. Let’s get connected. We would be happy to help.